Ambush Marketing, FIFA World Cup 2014

Updated 7/11/14 -

FIFA banned players from wearing Beats in World Cup stadiums and official media events, distributing headphones made by official sponsor Sony instead.

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Ambush marketing is the act of a product or service trying to attach itself to a big event without being an official sponsor of the event -- and without paying the big bucks of sponsorship. While VISA® "Is Everywhere," some brands only shine during their moments of ambush.  As consumers we expect a certain quality of product from the official sponsors.  The official sponsors invest a lot of money, energy and time in hopefully delivering a quality product or service.

Here's a round up of stories on brands, trademarks and potential ambush marketing in Brazil during the FIFA World Cup 2014:




Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
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