Charbucks Trademark Does Not Infringe Starbucks

Starbucks Trademark Charbucks Trademark

  New Hampshire coffee roaster, The Black Bear, won its 12-year battle against Starbucks, when the Second Court of Appeals confirmed the lower court's ruling of no trademark infringement.   The district court found no likelihood of consumer confusion between the coffee blend called "Charbucks" and the trademark Starbucks. Starbucks takes an aggressive stance against potential trademark infringers. I blogged in 2006 about many of Starbucks then on-going cases.  In the Charbucks case, the survey evidence submitted by Starbucks to try and prove a likelihood of consumer confusion, actually worked against Starbucks and the fact finder in the case did not find it persuasive that consumers were confused.

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
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