Candy Wars - Trademark Cadbury Purple?

Written By Tamera H. Bennett

Cadbury lost a 9-year trademark battle to protect the iconic purple of its candy wrappers. The color, better known as Pantone 2685C, is the distinctive purple used by Cadbury to wrap its milk chocolate candy since WWI.

The Appeals Court in the UK stated the claims in Cadbury's trademark application were too broad and they refused to grant the protection.   Rival candy company Nestlé has been a driving force behind the battle and is pleased with the outcome.  The Nestlé "Wonka Bar" is packaged in a similar color.

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
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