Diet Coke Summer Cans - Trademarks from 2010 to 2013

Do we realize how often brands adapt, modify, update their brand?  With each tweak, a new trademark application has to be considered as a tweak may suddenly develop into a "material modification" of a registered trademark. Several times a year I give a trademark presentation where I distribute cans of DIET COKE and ask the audience members to count how many trademarks are on the cans.  Updating the presentation this week, I was surprised by how much the DIET COKE branding has changed, as well the brands for SIX FLAGS OVER TEXAS.

Here's a look at the trademarks on a DIET COKE can in 2010:

tm 2010
tm 2010

And, here's how much the branding has changed by 2013:

tm 2013

FYI, BALL is a registered trademark of the Ball Corporation for metal cans sold empty.  HURRICANE HARBOR, SIX FLAGS OVER TEXAS, SIX FLAGS, and the SIX FLAG design are registered trademarks of  Six Flags Theme Parks Inc.

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
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Honest Tea Trademark vs Honest Tea Trademark

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CRONUT - a donut? a croissant? a trademark?