Ambush Marketing London 2012 & McDonald's Exclusive Right to French Fries

Jul 12

Here's a look at more press on Ambush Marketing surrounding the 2012 Olympic Games: Australia's Olympic Committee, enforcing a 30 day ban on none approved ads, required the industry lobby group, Australian Mining - This Is Our Story, to pull a television and online ad featuring the 10-time world champion and Olympic gold and silver medalist Ann Meares. Meares, unaware of the launch of the campaign, appears in the video in cycling gear branded with her sponsor BHP Billiton's logo as she talks about her campaign to win gold in London.

Meares has also been required to remove a TOSHIBA logo from her racing clothes. And the Australian Olympic Committee is actively monitoring consumer electronic companies for any engagements in ambush marketing.

While not ambush marketing,

McDonald's has the exclusive right to serve French Fries at the Games

, unless of course its "fish and chips." Maybe a cleaver ambush marketing team could show up dressed in french fry or "chips" costumes to an event? Or, what if folks decided to not order any fries at McDonald's? Could McDonald's exclusive rights back-fire?

Read more from Part 1

on Ambush Marketing.

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Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com

Tamera Bennett

Meet lawyer Tamera Bennett, your trusted advocate for trademark, copyright, and music law in the Dallas/Fort Worth area. Tamera gets it when her clients pour their heart and soul into their projects…she is just as passionate about using the law to protect her clients' intellectual property rights.

Tamera’s office might be in a “small town,” but her 25 years’ of legal experience allows her to counsel clients on deals in all the “big” cities.

Meet Tamera Bennett

Gordon Firemark

Gordon Firemark is an attorney whose practice is devoted to the representation of artists, writers, producers and directors in the fields of theater, film, television,and music. He is also the publisher of Entertainment Law Update., a newsletter for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry.

Meet Gordon Firemark

Ambush Marketing London 2012 & McDonald's Exclusive Right to French Fries

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