Will The Rio Olympic Committee Have Trademark Issues?

Written By Tamera H. Bennett

Trademark professionals.... are these two logos too close.... is there a likelihood of consumer confusion?

Read more from Yahoo Sports.

Would a consumer be confused that the source of the Rio 2016 Olympic games is the same source as the Telluride Foundation?  How the marks look side-by-side is only one factor in determining a likelihood of consumer confusion questions.   Other "DuPont" factors to be considered are:

Similarity of goods and services Trade Channels Sophistication of buyers Fame of the marks Other similar marks Nature and extent of actual confusion Length time of co-existence The variety of goods on which mark is used Market interface between the marks

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
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