Michael Jordan Sues Chicago Grocers False Endorsement

In two separate complaints filed December 21, 2009 in Illinois' Cook County Circuit Court, Michael Jordan, via his licensing company, alleges two Chicago area grocers violated his right of publicity, engaged in false endorsement, false designation of origin, deceptive business practices, and unfair competition.  The complaint against Dominick's Finer Foods is here and the complaint against Jewel Food Stores is here. The ads were independently created by grocers Jewel Foods and Dominick's Finer Foods and both were in "celebration" of Jordan's accomplishments in a 2009 Sports Illustrated issue commemorating Jordan.   The problem really arises from the fact that coupons to be used at the stores are located on a portion of the ad.  Jordan says he never granted permission for either advertisement, and Dominick’s steaks is a conflict of interest to the steak he endorses.

Jordan has a registered trademark for MICHAEL JORDAN in connection with product endorsements and a registered trademark for 23 (his basketball jersey number)  in connection with restaurant, bar, and catering services.

Jordan is seeking $5 million in damages from each defendant.

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
Previous
Previous

How Much Did NBC Pay for "Lovely Rita" On Conan?

Next
Next

Counterfeit Items For Charity