Pepsi Takes Trademark Hit in China

Written By Tamera H. Bennett

by Tamera H. BennettJune 11, 2007

FORBES reports cola giant Pepsi lost a trademark dispute against Chinese beer maker Zhejiang Blue Wild Wine over the trademark "Blue Storm."

The suit was brought against Pepsi for Pepsi's "blue storm" advertising campaign. Shejiang Blue Wild Wine owns a trademark in China for the mark "Blue Storm." Pepsi won in the lower court when the court held Pepsi was not using "Blue Storm" as a trademark. Pepsi lost on appeal and Shejiang was awarded $392,700 US (3 million yuan).

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com
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