LACOSTE CROC TAKES BITE OUT OF CHINA

Jun 4

Written By Tamera H. Bennett

by Tamera H. BennettJune 4, 2007

Lacoste "1935" logo

Lacoste "2002" logo

A BEIJING court ordered three Chinese companies to pay French clothing giant Lacoste a total of $98,700 US dollars (760,000 yuan)in damages for trademark infringement.

Lacoste sued three defendants for trademark infringement in July 2006. The suit was based on defendant Guangzhou Taie Dress Co. Ltd., registration of a "Golden Crocodile" trademark that consisted of a crocodile, waves and two Chinese characters. The company only used or highlighted the image of the crocodile, rendering it almost identical to Lacoste's logo, said a spokesman for the Beijing First Intermediate People's Court on Sunday (June 3, 2007).

All three defendants will share in paying damages to Lacoste. Taie, as the manufacturer of the garment will bear the largest portion of the fine. All existing garments bearing the infringing trademark must be destroyed.

The famous Lacoste crocodile trademark is registered in 192 countries and has been in use in the U.S. since 1950 and in Europe since 1935.

Lacoste has had several trademark battles over the years in China. In 2005, Lacoste reached a settlement after a five year legal battle with clothing manufacturer Zhejiang Crocodile Garment Co. Ltd.

Trademarktrademark litigationtrademark registration

Tamera H. Bennett

Tamera H. Bennett is a wife, mom, lawyer, mediator, blogger, podcaster, and legal writer. For two decades she’s helped clients protect what they create by practicing trademark, copyright and entertainment law in Texas and Tennessee.

Tamera has co-hosted more than 85 episodes of the Entertainment Law Update Podcast since 2009. And, she’s been honored to write for BILLBOARD magazine and the TEXAS LAWYER.

In the summer of 2015, Tamera backpacked 100 miles over 10 days with her son's Boy Scout Troop. Tamera walked her first half-marathon in 2012 and walked the Cowtown Half Marathon in February 2016 and February 2017 with a PR each time. You can visit Tamera’s blog at createprotect.com and follow her on Twitter @tamerabennett.

http://www.tbennettlaw.com

Tamera Bennett

Meet lawyer Tamera Bennett, your trusted advocate for trademark, copyright, and music law in the Dallas/Fort Worth area. Tamera gets it when her clients pour their heart and soul into their projects…she is just as passionate about using the law to protect her clients' intellectual property rights.

Tamera’s office might be in a “small town,” but her 25 years’ of legal experience allows her to counsel clients on deals in all the “big” cities.

Meet Tamera Bennett

Gordon Firemark

Gordon Firemark is an attorney whose practice is devoted to the representation of artists, writers, producers and directors in the fields of theater, film, television,and music. He is also the publisher of Entertainment Law Update., a newsletter for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry.

Meet Gordon Firemark

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