Kind Sues Cliff For Trade Dress Infringement
Kind, LLC thinks new product packaging from competitor Cliff Bar & Company is an infringement on the KIND brand trade dress shown above.
Currently Cliff Bar & Company packages their MOJO bar with a half-moon transparent opening.
The proposed new packaging for the MOJO bar has a transparent cover separated by a non-transparent stripe. Kind says the change in packaging is just too close and consumers will be confused.
Click here for a visual of the transformation of MOJO packaging.
Trade dress for product packing and product design may be registered with the U.S. Patent and Trademark Office. Famous trade dress includes the design of the COKE bottle and the "Golden Arches" of McDonald's.
